We gave Children’s Book-of-the-Month Club a full facelift—including a new logo, fresh banners, updated page layouts and navigational elements—utilizing the Magento eCommerce platform. This site primarily targets moms with children between ages 0-12. CBOMC has approximately 60,000 online members.
Promotional emails for this club include content and product up-sells to drive engagement and increase revenue. Adding content to these emails boosted conversion by 10% and increased the click-through rate by 23%.